¿Por qué se habla de una crisis del marketing?

Cuando se percibe el marketing como un departamento responsable por aumentar el atractivo y disponibilidad de un producto para incrementar las ventas, y luego se evidencia una disminución global del consumo; una conclusión posible, es que este equipo no está haciendo bien su trabajo.


Pourquoi nous parlons d’une crise du marketing ?

Lorsque le marketing est perçu comme un département chargé d'accroître l'attractivité et la disponibilité d'un produit pour accroître les ventes, et on constate une baisse globale de la consommation, une conclusion envisageable est que cette équipe ne fait pas bien son travail.


Saving money, saving time, saving relationships

Three concerns to be addressed and that can be approached from an inevitable practice such as consumption. 1. Saving money ... The price of a product is one of the most relevant variables for the consumer. But there are other relevant factors that affect the quantity of goods consumed.


Consumption trends: Towards more sustainable consumption

Over the past decades the use and abuse of resources have led society to a crisis for the deterioration of environmental conditions and degradation in human and animal life. Environmental pollution, climate change, the depletion of natural resources, the enormous waste produced and even the effects on the health of the human being, have provoked urgent reflections and calls at global level to reverse this trend.